ABOUT BON SAVVY

Challenging the Status Quo in Fabric Care

Bon Savvy began the way many good ideas do - with frustration, curiosity, and a genuine desire to do better.

For founder Michelle Gray, the problem was both personal and practical. After a long career in recruitment and human resources, she was used to navigating complexity and finding better solutions. But when it came to caring for her own wardrobe - silk garments, quality linen and natural fabrics, and for the things her family relied on every day, there simply wasn’t anything available that allowed you to care for specific fabrics properly at home, with the kind of considered results you would normally expect from a dry cleaner.

That gap in the market became impossible to ignore when Michelle bought a silk pillowcase for her daughter, who suffers from severe allergies and eczema. No products available seemed made especially to safely wash pure silk, without running the risk of damaging the fabric or triggering skin irritation. 

The one-size-fits-all approach of all the standard detergents didn’t make sense, especially after the financial investment in such a quality item too. 

What began as a search for a safer, more effective way to wash a silk pillowcase revealed a need that was not being serviced. Quality fashion items and natural fabrics, like silk, linen, wool, lingerie and performance textiles have their own care requirements to maintain longevity yet most laundry products treat them all the same.

Bon Savvy was created to change that.

Built on a fabric-specific philosophy, each product is carefully developed and made in Australia using naturally derived, biodegradable, plant-based ingredients curated to support the unique characteristics of different textiles. The aim is simple: to make expert-level fabric care achievable at home, thoughtfully, safely, and beautifully.

Today, Bon Savvy is trusted by discerning customers and selected by leading fashion labels and department stores internationally. The brand is valued not just for its products, but for its understanding of fabric, craftsmanship and longevity, helping people care properly for the things they choose to invest in.

Bon Savvy isn’t just about clean clothes. It’s about care for well-made garments, sensitive skin, and the spaces we live in.

The range is designed to be seen, not hidden, and is often favoured by interior designers to elevate what’s traditionally the most overlooked room in the house. Just as importantly, Bon Savvy has become a trusted choice for people who struggle to find products that are both genuinely effective and genuinely gentle, without synthetic fragrances or unnecessary irritants.

As Michelle puts it:

“Bon Savvy is about more than fabric care. It’s about looking after the people, the pieces and the spaces we love and empowering people to buy better, not more, and care for what they own properly. We wanted to remove the worry around skin irritation, harsh chemicals and synthetic fragrance, while still bringing beauty and pleasure into an everyday routine. Hearing from people with sensitive skin, eczema or allergies who finally feel confident using our (Australian made premium) products, that’s what makes what we do truly rewarding.”

 Our Philosophy

Bon Savvy exists to make expert fabric care accessible at home, combining specialist knowledge, natural formulations and refined naturally derived fragrances to enhance everyday life.

Because true luxury isn’t just what you buy.
It’s how well you care for it.